Rigorgeous optimizes sales strategy with innovative business intelligence software
From gut feeling to data-driven decisions: how a smart BI solution took Rigorgeous' sales to the next level
Rigorgeous is a dynamic concept created by top entrepreneur Caroline Rigo. The company bundles various brands that all contribute to the Rigoodness vision, based on the three pillars: good hearted, good inspired and good connected. Through a combination of distribution via beauty and pharma professionals and its own online channels, Rigorgeous makes healthy and natural products accessible to everyone. The portfolio includes Cent Pur Cent, Cent Pur Cent Homme, i.am.klean, Blush Academy + Agency and Café Beauté, among others. In addition, a close-knit community, which focuses on knowledge sharing and collaboration, plays an important role in the company's ongoing innovation.
Replace Excel with BI
Rigorgeous wanted to create a structured overview of sales data so that strategic decisions could be based not only on gut feeling, but also on thorough data analysis. To implement Business Intelligence (BI), the teams relied on static Excel files. This resulted in a time-consuming process and limited opportunities for visualizing and interpreting data, making it more difficult to make strategic decisions quickly and accurately.
“With the implementation of the Sales Intelligence App, we have achieved a fundamental transformation in our data-driven decision making. This tool provides us with real-time insights that not only increase efficiency, but also give our growth strategy a huge boost.” Caroline Rigo, Founder
Efficient growth through sales insight
The ambition was to have a central tool in which the management, the sales team and the back office could access all the necessary information quickly and efficiently. A tool that provides insight into KPIs and brings together the entire sales data — from all brands and sales channels. This would not only improve decision making, but also support business growth and efficiency.
Future-proof business intelligence solution
“After a period of trial and error, we looked for a solution that would not only eliminate the existing bottlenecks, but was also future-proof. The aim was to find a dynamic, visual and user-friendly tool,” says Valentina Ferrin, Business Excellence Manager at Cent-Pur-Cent.
Insight Data came into the picture as a partner. Not only did they provide the necessary tools, but they also provided comprehensive guidance in setting up effective sales reporting and analysis. With the Sales Intelligence App users received an intuitive system that is easy to implement and interpret for any sales organization.
BI Solution Implementation
- Planning & preparation: First, it was determined which sales data was crucial for the various departments.
- Technical integration: The Sales Intelligence App was linked to the existing Odoo ERP System, so that all relevant data could be loaded automatically.
- Configuration & commissioning: The tool was precisely configured to meet Rigorgeous' specific needs. After the implementation, a period of fine-tuning followed to optimize the functionalities.
- Succession: The implementation was carried out by InsightData, which ensured a smooth transition and rapid adoption by users.
The entire implementation was completed in a few weeks.
Comparing the old and current situation
- Efficiency: Due to the automation and integration of data, the time for reporting has been significantly reduced.
- Visual & dynamic: The new tool offers clear, interactive dashboards that simplify data interpretation.
- Cost reduction: Less time investment leads to lower operational costs.
- Data-driven decision making: With more data and a better overview, the organization can manage strategically and grow.
Future plans
Although the current sales dashboard has been expanded and already offers many insights, there is room for further expansion. An important future step is the introduction of the Supply Chain App, which also allows inventory data to be monitored and analyzed in real-time. This will further strengthen the entirety of the business intelligence within Rigorgeous and contribute to an even more efficient business process.
