Business intelligence solutions for e-commerce
Clarity in sales, customer behavior and inventory movements
E-commerce is all about speed and accuracy. InsightData provides the tools to clearly map out your sales figures, customer behavior and inventory movements. Analyze trends, optimize your margins and make data-driven decisions that strengthen your competitive edge. This way, you stay one step ahead of both your customers and your competitors.
For which companies in e-commerce?
Our solutions are suitable for a wide range of players in online commerce, such as:
- Pure online retailers and webshops
- Direct-to-consumer (D2C) brands
- Multi-channel sellers (e.g. webshop + marketplaces)
- Fulfillment and logistics partners for e-commerce
- Wholesalers or retailers adding an online channel to their distribution
Our dashboards are tailored to the daily challenges of growing e-commerce businesses that want control over conversion, margins and customer behavior.
Typical challenges in e-commerce
The online market is fast and competitive. Without the right insights, you quickly lose margin and customers. Common questions include:
- Which products are truly profitable, and which cost more than they yield?
- What is my CAC (Customer Acquisition Cost) and how does it compare across channels?
- What is the trend in churn or customer retention?
- How do we keep inventory balanced without oversupply or stockouts?
- Which customers deliver the highest CLV (Customer Lifetime Value)?
- What does our return rate cost us, and where can we reduce it?
Our solution: insight and action
With the InsightData Apps, you bring together data from your webshop platform, advertising channels, marketplaces, ERP, CRM and accounting in one place.
- Sales analysis: revenue, margins and trends by product, category or channel
- Conversion & funnel: insights into carts, check-outs and conversion ratios
- Customer behavior & LTV: analysis of loyalty, segmentation and purchase frequency
- Inventory & supply chain: rotation, out-of-stock alerts and replenishment levels
- Returns management: return percentage per SKU, channel or customer segment
- Forecasting: predict revenue and margins based on seasons and campaigns
This way, you manage your webshop or online channel with a data-driven and margin-focused approach.
Real results with our clients
- Fittingshop.eu: Efficient margin management and growth in the HVAC market
- Cent Pur Cent / Rigorgeous: Optimizing sales strategy with innovative business intelligence software
Frequently asked questions about BI for e-commerce
- Does this work with my webshop software?
Yes. We integrate with all systems. - Is this only for large webshops?
No. Small and mid-sized webshops also benefit from direct insights into conversion, margin and inventory. - Which KPIs are most important in e-commerce?
Frequently used KPIs include conversion rate, average order value, customer retention, CLV, inventory turnover and return percentage.
