B2B Marketing Specialist

You enjoy devising campaigns, but you also take ownership of their execution. At InsightData, we are looking for a hands-on B2B marketer who can clearly position our solutions in the market and convert interest into concrete sales opportunities.

What do we do?

InsightData helps companies make better decisions using their data. Our Business Intelligence apps provide insights into areas such as revenue, margins, cash flow, and operational performance, reducing the need for manual reporting and Excel work. Additionally, we develop AI agents that actively highlight relevant anomalies and opportunities.

You translate the capabilities of our technology into a narrative that resonates with the challenges faced by entrepreneurs and decision-makers.

Your role

• Creating and managing campaigns. You develop targeted campaigns, from defining the audience and messaging to creating ads and landing pages. You manage the schedule and budget, track results, and make adjustments as needed.
• Expanding LinkedIn marketing. You create relevant posts and manage paid campaigns. You bring our expertise, solutions, and customer success stories to the attention of the right decision-makers.
• Managing email marketing. You develop newsletters, invitations, and targeted follow-up emails. You segment audiences and keep prospects engaged with content that aligns with their interests.
• Organizing webinars. Together with your colleagues, you determine relevant topics and handle the promotion, registrations, practical preparation, and follow-up. Colleagues deliver the webinar; you ensure it is organized and reaches the right audience.
• Developing sales materials. You create or coordinate short videos, interactive demos, customer case studies, and presentations. You gather content from colleagues and turn it into materials that convince prospects and support sales in their conversations.

You work closely with sales: what questions are prospects asking, which leads are relevant, and which campaigns are generating quality conversations?

Your profile

You have experience with B2B marketing and independently executing digital campaigns. Experience with software or business services is a plus.

You write clearly and persuasively in Dutch. You can explain complex topics simply and think from the customer's perspective, not from product features. An interest in data and AI is important; technical prior knowledge is not required.

You are proficient with marketing tools and have an eye for imagery and video. You can create content yourself and know when specialist support is needed. You use AI in your daily work.

You take initiative, work in a structured way, and make decisions based on results. You look beyond likes and reach: relevant leads and sales conversations are what count.

What you'll find with us

A broad marketing role with personal responsibility and short lines of communication to sales and product development. You will have access to your colleagues' expertise and the space to test ideas, improve campaigns, and help shape our marketing approach.

You will see directly how your work contributes to our visibility, commercial conversations, and growth.

At InsightData, everyone counts. We are a small team with a very flat structure: you can go directly to anyone, and your ideas are welcome, even if you have just started. We share knowledge, help each other, and give you the space to learn, try things out, and grow.

You are given the trust and freedom to take ownership of your job. This includes taking initiative, keeping your commitments, and speaking up when something gets stuck. You take responsibility, but you are not on your own. We are straightforward and work together to find practical solutions that truly help our customers.

Flexibility works both ways for us. We take your needs into account and expect you to be flexible when the work or the team requires it. We also consciously make time for each other outside of daily work: every month, we organize a team event to do something together and get to know each other in a different way.

Interested?

Send us your CV and cover letter via jobs(at)insightdata.be

InsightData. Better decisions.

‍